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Critical Success Factors for International Fashion Retailers Entering Foreign Marke
international fashion retailer fashion, retailing entry marketing strategy
2009/2/16
Within Europe there are a variety of fashion-clothing retailers, ranging from local clothing and department stores to internationally active fashion retail chains. When initiating an internationalisat...
International Competitiveness of the Polish Protective Clothing Manufacturers in Face of European Integration
international competitiveness comparative advantage competitive advantage
2009/2/9
This article attempts to assess the competitiveness of Polish protective clothing manufacturers
based on relevant indicators. The analysis is built on statistical data from 1999-2004 according to the...