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College Students’ Consumer Competence: Identifying the Socialization
College Students’ Consumer Competence Socialization
2011/6/9
The role of consumer requires the reaching of social expectations, which implies a certain level of
performance in relevant activities. Although young people seem to show many deficiencies, we
know ...
Identifying Appropriate Motivations to Encourage People to Adopt Healthy Nutrition and Physical Activity Behaviours
Identifying Appropriate Motivations Healthy Nutrition Physical Activity Behaviours
2011/6/9
Many social marketing campaigns use threat (or fear) appeals to
promote healthy behaviours, for example, ‘Quit smoking. You’ll
soon stop dying for a cigarette’, ‘Slip! Slop! Slap! Don’t die in the
...