搜索结果: 1-1 共查到“商业经济学 economic factors”相关记录1条 . 查询时间(0.093 秒)
Economic Factors Underlying the Unbundling of Advertising Agency Services
Transformation Framework Service Operations Decisions Relationships Price Diversification Geography
2015/4/22
This paper addresses a longstanding puzzle involving the unbundling of services that has occurredover more than two decades in the U.S. advertising agency industry: How can the shift from the bundling...