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Uses and Gratifications Theory and E-Consumer Behaviors:A Structural Equation Modeling Study
Uses and Gratifications Theory E-Consumer Behaviors A Structural Equation Modeling Study
2009/12/2
Drawing from uses and gratifications theory, this study explores influences of informativeness, entertainment, and irritation on various online consumer behaviors such as attitude toward the Web, Web ...
Green Advertising and Environmentally Responsible Consumer Behaviors: Linkages Examined
Consumer Behaviors Linkages Examined
2009/12/1
Recently, global warming and environmental issues have come to the forefront, with companies like Coca-Cola joining General Electric Co., Toyota, IBM and others to focus on sustainability (Bush, 2008)...