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TechnologyMap: Bringing R&D+I Benefits to SMEs in the Tourism Sector. The Case of TOUREG Project
TechnologyMap Bringing R&D+I Benefits SMEs Tourism Sector
2010/9/25
This paper presents the approach and methodology followed in TOUREG Project (a 7th Framework Programme European project) in order to obtain aTechnology Map across the different regions and countries p...
Business On-Line? An Empirical Study of Factors Leading to the Adoption of Internet Technologies by Australian SMEs
Business On-Line Empirical Study Internet Technologies Australian SMEs
2009/12/9
E-commerce technologies such as a Web site, email and the use of Web browsers enable access to large amounts of information, facilitate communication and provide niche companies with an effective mech...
Exploratory Analysis of the Effect of Consultants on the Use of World Wide Web Sites in SMEs
Consultants World Wide Web Sites SMEs
2009/12/8
There is little published research on the role of consultants in technology adoption. Given the increasing popularity of the World Wide Web in commercial environments and the number of consultants now...
Exploring the Types of SMEs Which Could use Blogs as a Marketing Tool: a Proposed Future Research Agenda
Marketing Branding Reputation Management
2009/12/8
Blogs appear to be gaining momentum as a marketing tool which can be used by organisations for such strategies and processes as branding, managing reputation, developing customer trust and loyalty, ni...