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Notions like ‘biolinguistics’ have a trivial and a non-trivial interpretation. According to the trivial version, a cultural phenomenon like language is only based on our innate biological capacities. ...
Advertising is communication designed to get someone do something. It is a paid, mass-mediated attempt to persuade. It is a business, an art, an institution and a cultural phenomenon. Advertising pl...
Disregarding the usual front matter (lists of tables, figures and contributors), the book begins with the Editor’s preface, followed by a longer Introduction written by Leonhard Lipka and entitled L...

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