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第17届国际体育会议（17th Annual International Conference on Sports: Economic, Management, Marketing & Social Aspects）
第17届 国际体育 会议
2017/2/22
The The Sports Research Unit of the Athens Institute for Education and Research (ATINER) organizes its 17th Annual International Conference on Sports: Economic, Management, Marketing & Social Aspects,...
Promoting functional foods as acceptable alternatives to doping: potential for information-based social marketing approach
Performance enhancing drugs dietary supplements functional foods doping and athletes
2015/7/21
Substances with performance enhancing properties appear on a continuum, ranging from prohibited performance enhancing drugs (PED) through dietary supplements to functional foods (FF). Anti-doping mess...
Sport Marketing Consulting Strategies and Tactics：Bridging the Academy and the Practice
Applied research sales support marketing planning sponsorship evaluation
2009/12/16
Sport marketing academics have increasingly recognized
the value of making their work more relevant to practitioners.
However, there is little literature about specific strategies
and tactics for a...
Strategic Marketing Planning in the Sport.
marketing marketing planning strategic marketing planning sport marketing planning sport business
2009/12/16
The business sector has long recognized the contribution
of marketing planning in the financial success. The sport
sector has begun to recognize the usefulness of strategic
marketing planning as we...
The Effect of Modern Marketing on Martial Arts and Traditional Martial Arts Culture
Martial Arts Traditional Martial Arts Culture
2009/9/3
This paper examines the effect of modern marketing strategies upon martial
arts activity in the United States. The concentration of the inquiry is
twofold. How has marketing effected the economic ac...
A Secret Shopper Project：Reevaluation of Relationship Marketing Efforts
Shopper Project marketing tactics business environment
2009/9/2
In the current sport business environment, relationship marketing tactics play a predominant role due to the increased importance of the relationship between professional sport franchises and their cu...
The opportunity for a city to host the Olympic Games constitutes an enormous economic, social, and cultural commitment, as the Olympics are the world's biggest sporting event. It is an opportunity tha...
Investors' Opinions about Sports Marketing in Bahrain
Investors' Opinions Sports Marketing Bahrain
2009/9/1
The
developmental policy aims at achieving the balanced growth
in the different fields of development programs. Any retardation
in these programs will heavily influence the growth of the
other fie...