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School of Tourism and Hotel Management Graduate Programs
Tourism Hospitality Management Master PhD
2022/7/8
The School of Tourism and Hotel Management(STHM)of Dongbei University of Finance&Economics(STHM)was founded in 1995 and is one of the leading institutions in Mainland China offering top quality educat...
Waving Web in Tourism Higher Education—Case Study at Tourism School of GUBS
Online Education Tourism Higher Education Approaches Key Successful Factors Case Study
2013/2/20
Purpose: The purpose of this paper is to introduce some approaches to wave web in tourism higher education, with analyses on key successful factors. Design/methodology/approach—The methods of investig...
Development of Word-of-Mouth Elasticity Measures for Tourism Product Categories
Tourism Product Categories Word-of-Mouth Elasticity Logic Purchase Drivers
2013/2/20
This study examines the influence of word of mouth (WOM) on eight tourism products by applying economic elasticity theory to understand the relationship between behavioral outcomes and target elements...
Sports Tourism in Cyprus：A Study of International Visitors
Sports Tourism International Visitors Cyprus
2009/9/3
A decline in the number of tourists visiting Cyprus from 2000 to 2007 prompted the Cyprus Tourism Organization to examine sports tourism as a means of appealing to international visitors. Face-to-face...
Consumer Experience Tourism and Brand Bonding：A Look at Sport-Related Marketers
Consumer Experience Tourism Sport-Related Marketers Brand Bonding
2009/9/2
This manuscript reviews the growing use of manufacturing plant tours,
company museums, and company visitor centers by sport-related marketers
(equipment manufacturers, venues, etc) to cultivate rela...